fair access to capital for all.
Good Tree Capital revolutionizes cannabis investing.
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Seke Ballard uncovered significant disparities in loan offerings during his tenure at Amazon - namely that women and people of color are 2.2x more likely to face rejection for small business loans and even when granted loans, they end up paying 1.8x more interest than their white male counterparts. In 2015, Seke developed a proprietary algorithm specifically designed to evaluate credit risk, relying solely on factors with predictive value, such as monthly income and years in business, while deliberately excluding factors like gender and race.
OVERVIEW
337M media impressions
3 community events
Local & state government impact
THE ASK
Broaden awareness of Good Tree Capital’s social equity license resources in line with the recently legalized status of cannabis in Illinois
Advocate for social equity cannabis license applicants in fulfilling the Illinois state legislature’s promise to reserve licenses for people & communities who were previously over-policed
Educate social equity applicants of the application process & ways to optimize their chances of being accepted
WHAT WE DID
Strategy development
Pitch writing
Media kit development
Media list creation
Media outreach
Media training
Media exposure reporting
Exposure reporting
Event planning & on-site support
“Hiring Julia to promote Good Tree Capital and help us build brand awareness was one of the best marketing decisions we made. Thanks to her, we received amazing press in the Chicago Tribune, Chicago Sun-Times, WBBM, as well as a prominent feature in Forbes. Julia is fantastic—she gets my highest recommendation.”
- Seke ballard, Good tree capital founder & ceo
