boxing in the sky.
An elevated TITLE Boxing Club x Michelob Ultra event.
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TITLE Boxing Club is Chicago’s original fitness boxing studio and the Lincoln Park location is a nationally recognized franchise within the global TITLE brand. As Chicago prepared to welcome multiple new boxing studios to the city, TITLE Lincoln Park was looking for a way to set themselves apart as the city’s premier boxing gym.
OVERVIEW
Year-long Michelob Ultra sponsorship
Sold out event in 24 hours
8 additional wellness co-sponsors
THE ASK
Combat growing competition in the Chicago fitness industry
Establish TITLE Boxing Club Lincoln Park as Chicago’s premier boxing training gym
Create an event that would create buzz for the TITLE Boxing Club Lincoln Park studio
Secure event DJ, fitness & lifestyle sponsors, influencers & alcohol brand to provide beverages for after the class
WHAT WE DID
Event planning
On-site support
Brand collaboration & sponsorship
Influencer relations
Invitation & guest list management
Content strategy development
Content creation
Editorial calendar management
Photography & shoot styling
Email marketing
“As the boutique gym landscape became more competitive in & around Chicago, we created a role from scratch for Julia because we literally couldn’t afford to pass up the marketing & experiential ideas she brought to the table. Julia spearheaded TITLE Boxing Club's first-ever Boxing in the Sky event, a collaboration with Chicago’s Willis Tower SkyDeck, single-handedly securing a large sponsorship with Michelob Ultra in the process. The rewards of this Michelob Ultra partnership went beyond this single event & carried through to our gym’s 5th birthday celebration & the opening of an outdoor gym activation. Julia’s ability to think outside the box, make connections & execute truly integrated strategies makes her an invaluable part of our business success.”
- kelley curran, title boxing club lincoln park general manager
