An iconic design brand merger.
Pivot Interiors welcomes Knoll to their existing workplace product portfolio.
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Pivot Interiors, established in 1973 and headquartered in Santa Clara, California, was already a leading Herman Miller furniture dealer when Herman Miller acquired Knoll in 2022. Renowned for its commitment to crafting spaces that inspire, support and empower teams, Pivot Interiors would be announcing the availability of all 19 Herman Miller & Knoll-affiliated brands to their workplace design clients.
OVERVIEW
211M media impressions
342x press release pick-up
8.4% average social media engagement
THE ASK
Develop & execute a fully-integrated strategy to announce the rollout of Knoll products within Pivot’s Southern California product portfolio as part of Herman Miller & Knoll’s brand merger
Coordinate creative elements & messaging across website, blog, email, social media & press release
Support Pivot’s internal marketing team and work in alignment with MillerKnoll corporate
WHAT WE DID
Target audience identification
Business objective alignment
Integrated strategy development
Strategic messaging optimization
Press release writing & distribution
Social content creation
Email marketing
Blog & website copywriting
Website optimization
Exposure reporting
