Che Consulting 1/17/25 Che Consulting 1/17/25

6 factors to consider when determining your media outreach strategy

There are endless moving parts to consider as you strategize your media outreach. It’s important to think about who you’re sending your pitch to and what their priorities might be today, next week & next month, while also thinking about the tentpoles you’ve identified for your brand.

Che Consulting 5/23/24 Che Consulting 5/23/24

You’re ready to do PR for your brand if…

“I know I need to do PR for my business, but I don’t really know what that means or where to begin.” We hear this all the time in strategy sessions with business owners & brands.

Che Consulting 4/11/24 Che Consulting 4/11/24

Let’s talk about crisis PR

While it’s never our goal to be supporting a client through a crisis situation, we like to be prepared just in case. We believe it’s actually something that every brand, business owner & agency should be equipped to deal with.

Che Consulting 3/19/24 Che Consulting 3/19/24

8 steps to promote your upcoming event (+ which tools to use)

While events provide a focused, time-sensitive pitch angle for media, they come with a lot of moving parts. There isn’t one way to go about promoting events - should you use a media alert, pitch page, press release or a combination of these PR tools?

Che Consulting 12/6/23 Che Consulting 12/6/23

5 questions to inform your 2024 brand strategy

Crafting an intentional brand strategy is essential for navigating the dynamic landscape of public relations, and ultimately, achieving your business objectives.

Che Consulting 10/19/23 Che Consulting 10/19/23

6 tips to convert earned media into results for your business

Maximizing the impact of public relations coverage involves going beyond securing an earned media feature; it's about leveraging that PR exposure to drive tangible results for your business.