You’re ready to do PR for your brand if…
“I know I need to do PR for my business, but I don’t really know what that means or where to begin.”
We hear this all the time in strategy sessions with business owners & brands. They see other businesses securing media coverage, conducting influencer campaigns & organizing event activations, and they feel an urgency to do the same. It’s a business owner version of FOMO.
Their instinct is to jump in & get things moving as quickly as possible. They are entrepreneurs, after all, and they are used to having ideas & acting on them.
In these conversations, we always recommend slowing down, taking a step back & looking at the big picture. Executing on PR activities without a plan or strategy can be a huge waste of time and - in some cases - actually dangerous for your business’ reputation.
See below for some important questions we explore with brands, business owners & potential new clients before we recommend moving forward:
You’re ready to do PR for your brand if…
You have specific goals in mind. What are you trying to accomplish? Do you want to build brand awareness? Do you want to drive sales of a specific product or registrations for a specific course or event?
You understand what makes your brand & your story unique. What distinguishes you from others in your industry? What is your origin story? What makes you the brand/business that people should trust to provide a specific solution?
You know who your target audience/s are. Not only do you have a clear understanding of your targets’ demographic statistics, but do you know what they care about & the kinds of solutions they are looking for?
You have an idea of where your target audience spends their time. Does your target engage on social media? Do they listen to recommendations from specific influencers? Are they avid podcast listeners? Do they travel frequently, and thus, rely on streaming content and/or digital publications?
You have specific KPIs (key performance indictors) in mind for measuring results. How are you measuring success across your business? How will you measure success of your PR efforts, specifically?
You see ways to incorporate PR efforts into your existing marketing strategy. How can you execute on a PR strategy without exhausting resources? Is there content you can repurpose or ways you can use media & other PR placements to create new content?
When we work with brands - whether in a one-off strategy call or on a monthly retainer - it’s our job to guide you & dig into these questions further. But, as the expert of your own brand or business, having a grasp on these areas yourself will set you up for success, whether you decide to bring in a PR professional or handle PR yourself.
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